*Secondary Locations in Davenport, IA; Columbus, OH; Washington, DC; Tampa, FL; Minneapolis, MN; Raleigh, NC.
Rebecca Serviss has been with ICONMA for three years and is responsible for creating and posting ICONMA’s “Hot Job” graphics as well as various internal communications which are sent company wide. To celebrate World Social Media Day on June 30th, let’s take a look at her daily work routine below and her tips and tricks for working with social media.
What does a typical day look like?
I start my day around 8:30 a.m., usually with a cup of Starbucks or Dunkin tea next to me to get my energy going. My week begins with an email I send to our recruiting team every week to ask if anyone has any positions they would like promoted on our social media handles. I usually schedule two to three of these a day, depending on how many I get.
I’m usually shuffling through tasks throughout the day to prevent burnout and increase my productivity. Whether creating graphics for social
media, drafting a blog post, or other internal communication tasks, you would probably see me “in the zone” working hard with noise-canceling headphones and a good playlist for most of the day.
I meet with my team weekly to catch up on pending tasks and upcoming campaigns. We also like to brainstorm together for new ideas and content to share.
What do you love about your job?
I love to write and get creative. I’ve been writing for many years in my past time, especially as an editor for my college paper during my undergrad. I write many blog posts featured on the ICONMA website. Our blog posts focus on topics from workplace tips, recruiting tips, diversity, equity and inclusion content, and employee features where we ask our team members to share a little about what they do for ICONMA.
Another favorite part about my job is coordinating our company newsletter. Each month, I ask our employees to share some interesting/exciting things they’ve been doing outside of the office, whether it’s a family vacation, a special event, or something fun they did over the weekend. I also occasionally get tasty recipes to share with the team. I am very organized when it comes to creating the newsletter. It starts with organizing photos from the group in my inbox, to creating individual folders to store them all on my desktop depending on the number of images, to importing and arranging them in Canva. By the end of the month, it transforms from a bunch of photos to a masterpiece.
What are your favorite social media tools?
1. Canva – Canva is an amazing tool for anyone working in social media marketing. This site has many templates and images to use and play around with to create stunning graphics. I use Canva daily for our Hot Job ads, companywide newsletter, blog graphics, and other internal communications. It is a lifesaver and makes creating graphics a breeze, especially in a timely fashion.
2. Sprout Social – When working with social media, having a tool to help you post your content across multiple sites is necessary. Sprout Social allows us to post our content on various sites simultaneously and makes organizing our social media calendar and scheduling out posts effortless with its easy-to-understand interface. Sprout is also where we get our analytics from and are presented in tables and graphs.
3. Hootsuite – Hootsuite is a hub for everything social media. On their social channels, they provide helpful tips and monthly social media calendars to get ideas from and apply them to possible company campaigns or content.
4. Infogram – When I need to create a graph or chart for a project, I always turn to Infogram to help me. Infogram is a great online tool to create interactive ways to display data and import them right into a blog post or webpage, and it makes your content a lot more engaging to look through.
What advice do you have for those looking to start a career in social media marketing?
Social media marketing is a landscape that companies are continuously finding new ways to take advantage of and learn new ways to connect and network with others. My advice is to roll with the punches. From my three years at ICONMA thus far, I’ve learned that social media is constantly changing, and sometimes what works one day may not work the next. It’s all about experimenting and keeping up to date with the latest trends. It’s a challenge, but the best part is that you’re not alone; everyone is still learning to leverage their social media strategies!
June 27, 2023