United States of America

  • Iowa:

    (855) 556-6863
    info@iconma.com
  • Corporate Headquarters:
    850 Stephenson Hwy
    Suite 612
    Troy, Michigan 48083
    (888) 451-2519
    info@iconma.com
  • California Office:
    4701 Patrick Henry Drive
    Suite 6
    Santa Clara, CA 95054
    (888) 583-1930
    info@iconma.com
  • New Jersey Office:
    197 State Route 18
    Suite 205 (North Tower)
    East Brunswick, New Jersey 08816
    (732) 642-7164
    info@iconma.com
  • Virgina Office:
    44081 Pipeline Plaza, Suite 100
    Ashburn, Virginia 20147
    (312) 533-1673
    info@iconma.com
  • Texas Office:
    6136 Frisco Square Blvd.
    Suite 400
    Frisco, Texas 75034
    (214) 984-0636
    info@iconma.com
  • Virginia Office:
    3900 Westerre Parkway
    Suite 300
    Richmond, Virginia 23233
    (804) 916-0905
    info@iconma.com
  • Virginia Office:
    44081 Pipeline Plaza
    Suite 100
    Ashburn, Virginia 20147
    (703) 726-7592
    info@iconma.com
  • Florida Office:
    2202 N. West Shore Blvd, Suite 200
    Tampa, Florida, 33607
    (855) 930-3562
    info@iconma.com
  • Georgia Office:
    11340 Lakefield Drive, Suite 200 Duluth, GA 30097
    (770) 842-1655
    info@iconma.com
  • North Carolina Office:
    3440 Toringdon Way
    Suite 205
    Charlotte 28277
    (855) 569-3537
    info@iconma.com
  • New York Office:
    140 Broadway
    46th Floor
    New York, New York 10005
    (888) 993-3416
    info@iconma.com
  • Michigan Office:
    250 Monroe NW,
    Suite 400
    Grand Rapids, Michigan 49503
    (855) 569-3537
    info@iconma.com
  • Ohio Office:
    8044 Montgomery Road,
    Suite 700, Cincinnati,
    Ohio, 45236
    (855) 418-5867
    info@iconma.com

*Secondary Locations in Davenport, IA; Columbus, OH; Washington, DC; Tampa, FL; Minneapolis, MN; Raleigh, NC.

India Offices

  • ICONMA Professional Services & Solutions Pvt. Ltd.:
    #312-315, 3rd Floor, Tower 2, Fortune 9 Bldg.,
    Somajiguda, Raj Bhavan Road
    Hyderabad 500082, Telangana, India
    Tel: +91 40 23406002
    +919154113340
    Abhilash.Yelkur@iconma.com
  • Global Development Center:
    3rd Floor, 7-1-79, Survey No-77, Anand Capital Building, Greenlands, Hyderabad. Telangana, India 500016.
    (+91) 040-42624000,040-23356002
  • Hyderabad Office:
    3rd Floor,
    7-1-79, Survey No-77,
    Anand Capital Building,
    Greenlands, Hyderabad.
    Telangana, India 500016.

    (+91) 040-42624000,040-23356002
    enquiries@iconma.com
  • Noida Office:
    ARV Park, H-28, 3rd floor, Sector-63
    Noida
    Uttar Pradesh
    India 201301
    (+91) 0120-4109559, 0120-4349559
    info@iconma.com

Canada Office

  • Canada Office:
    7111 Syntex Drive
    3rd Floor
    Mississauga,
    Ontario Canada L5N 8C3
    (855) 775-1066
    info@iconma.com
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Leveraging social media in your job hunt

By Alayssia Jabiro

Leveraging social media in your job hunt

Social media best practices to enhance your presence and connect you with your next job opportunity

As social media evolves and continues to become a part of our everyday lives, it’s no surprise that candidates and employers are leveraging social media in their recruitment process. In fact, 70 percent of employers use social media to screen candidates during the hiring process, according to recent research from Career Builder.

Here are a few ways to make sure your social media profiles check out in your job search and tips to maximize your social presence.

Audit your social accounts

When was the last time you updated your “about me” section? For most social profiles, it’s the first thing users will see on your page. For example, the “summary” section on your LinkedIn page is an opportunity to let your personality shine. LinkedIn Business suggests adding a summary section into your bio because it “strengthens your first impression in a way no other profile section can.” Include an attention-grabbing statement about yourself but be specific about how it relates to your industry, career, and goals.

When building out your LinkedIn profile, make sure you have a professional headshot, cover photo, and captivating headline that describes your mission.

Leverage hashtags

Hashtags create a community around your content and increase the visibility of your posts. When you consistently use hashtags in your post you will build your online brand and attract a specific audience to your content.

Try using hashtags relevant to your industry, such as #Healthcare. To connect with a more specific community in your job hunt you can try #HealthcareJobs. If you’re searching for a job in a certain location you can also try searching location-specific tags, such as #DallasJobs, for example. The more specific you can be when adding hashtags into your post the better.

Using hashtags is not a one-size-fits-all when it comes to all social media platforms. For example, you might only want to include 2-3 hashtags per Twitter, LinkedIn and Facebook post; however, it’s not uncommon to see up to 30 different hashtags for one Instagram post. Test out different hashtags for different pieces of content to see what tags maximize your reach and engagement.

Keep your business and personal account separate

While it might be tempting to use your existing personal social profiles for business use, it’s best to create a separate company profile instead. This ensures the content your audience sees from your business account will be professional and industry-related content.

Each social profile you create should have its own brand identity. For example, always use your full name, high-quality photos, and company-branded material when necessary. Creating separate business profiles helps you to better control your branding and reputation.

Network, network, network!

LinkedIn and Facebook Groups are a place for professionals to connect, share similar interest, and view job opportunities. To find relevant groups in your industry just type in the search bar what type of jobs you’re seeking followed by “groups.” For instance, if you search “healthcare groups” in LinkedIn or Facebook hundreds of networks appear with information about their group.

If you’re not currently looking for a new job opportunity it’s still a good idea to connect with professionals in your industry. Connect with someone who has a job you’re interested in over coffee. Setting up an informational interview with an industry professional is an easy way to make new connections and learn more about the career path to your dream job.

Best Practices

Anytime you’re posting on social media it’s always best to consider your audience and who will be viewing your post. Have fun and be respectful when using social media.

It’s important to use compelling visuals when sharing content on social media. Visual content is 40x more likely to be shared on social media and has a 50 percent greater organic reach than posts with text or links only.

Consistency is key! Set a weekly schedule for yourself for what days and time you want to post and stick to it. There is research on what is the best time of the day to post and what day, according to Sprout Social. Keep your content, language, and brand consistent when posting on social media to create your own personal brand.

October 1, 2020

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