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By Alayssia Jabiro
Leveraging social media in your job hunt
Social media best practices to enhance your presence and connect you with your next job opportunity
As social media evolves and continues to become a part of our everyday lives, it’s no surprise that candidates and employers are leveraging social media in their recruitment process. In fact, 70 percent of employers use social media to screen candidates during the hiring process, according to recent research from Career Builder.
Here are a few ways to make sure your social media profiles check out in your job search and tips to maximize your social presence.
Audit your social accounts
When was the last time you updated your “about me” section? For most social profiles, it’s the first thing users will see on your page. For example, the “summary” section on your LinkedIn page is an opportunity to let your personality shine. LinkedIn Business suggests adding a summary section into your bio because it “strengthens your first impression in a way no other profile section can.” Include an attention-grabbing statement about yourself but be specific about how it relates to your industry, career, and goals.
When building out your LinkedIn profile, make sure you have a professional headshot, cover photo, and captivating headline that describes your mission.
Hashtags create a community around your content and increase the visibility of your posts. When you consistently use hashtags in your post you will build your online brand and attract a specific audience to your content.
Try using hashtags relevant to your industry, such as #Healthcare. To connect with a more specific community in your job hunt you can try #HealthcareJobs. If you’re searching for a job in a certain location you can also try searching location-specific tags, such as #DallasJobs, for example. The more specific you can be when adding hashtags into your post the better.
Using hashtags is not a one-size-fits-all when it comes to all social media platforms. For example, you might only want to include 2-3 hashtags per Twitter, LinkedIn and Facebook post; however, it’s not uncommon to see up to 30 different hashtags for one Instagram post. Test out different hashtags for different pieces of content to see what tags maximize your reach and engagement.
Keep your business and personal account separate
While it might be tempting to use your existing personal social profiles for business use, it’s best to create a separate company profile instead. This ensures the content your audience sees from your business account will be professional and industry-related content.
Each social profile you create should have its own brand identity. For example, always use your full name, high-quality photos, and company-branded material when necessary. Creating separate business profiles helps you to better control your branding and reputation.
Network, network, network!
LinkedIn and Facebook Groups are a place for professionals to connect, share similar interest, and view job opportunities. To find relevant groups in your industry just type in the search bar what type of jobs you’re seeking followed by “groups.” For instance, if you search “healthcare groups” in LinkedIn or Facebook hundreds of networks appear with information about their group.
If you’re not currently looking for a new job opportunity it’s still a good idea to connect with professionals in your industry. Connect with someone who has a job you’re interested in over coffee. Setting up an informational interview with an industry professional is an easy way to make new connections and learn more about the career path to your dream job.
Anytime you’re posting on social media it’s always best to consider your audience and who will be viewing your post. Have fun and be respectful when using social media.
It’s important to use compelling visuals when sharing content on social media. Visual content is 40x more likely to be shared on social media and has a 50 percent greater organic reach than posts with text or links only.
Consistency is key! Set a weekly schedule for yourself for what days and time you want to post and stick to it. There is research on what is the best time of the day to post and what day, according to Sprout Social. Keep your content, language, and brand consistent when posting on social media to create your own personal brand.
October 1, 2020