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Social media recruiting is all about making connections with quality candidates. Today,92% of employers use social media to hire employees and 85% of job seekers use social media when conducting job searches. This surely is no surprise, as social media has been integrated into nearly every aspect of our life. Fortunately, there are many ways recruiters can use social media to help connect candidates across all industries with their next job opportunity.
Top Platforms to Source on Social Media
LinkedIn is the world’s largest professional social network used to search for job opportunities, strengthen professional relationships, and discover new business content. If you’re a recruiter, then chances are you’ve already integrated LinkedIn into your sourcing strategy. LinkedIn is advancing every day, so there are always new features and tricks you can try out when sourcing. Check out his recent article from LinkedIn’s Talent Blog for 12 Sourcing Tactic’s that will help you find exceptional candidates.
When we talk about recruiting on social media, most recruiters will only use LinkedIn but don’t discredit Facebook as a recruiting platform. Facebook’s search function can be a powerful tool for connecting with active and passive candidates. Facebook Groups are like mini job boards for recruiters and is a great tool to get your job opportunity in front of thousands of people.
Don’t be afraid to reach out and make a connection with someone on social media – even if they’re not currently looking for a new role. Introducing yourself to someone who has great experience and skill set that could potentially work for the company you’re sourcing for could benefit you in the future when they are actively seeking their next job opportunity!
Don’t discredit other social media platforms, such as Instagram, Twitter, etc., as a way to connect with quality candidates. Any time you’re using social media is an opportunity to network and position yourself as a recruiter that is hiring.
Save Time While Recruiting
Finding the right candidate can be a time-consuming process. According to a recent study, it takes 42 days to fill a given position on average. Social media recruiting allows you to review potential candidates’ background, experience, education and more before reading through their resume. Doing a scan on their social profiles will help you decide who’s the best fit for the job opportunity throughout the hiring process. Recruiting on social media also lets you engage with candidates not just their skill set but their personality and ability to fit with your organization’s culture.
Promote your Company Culture
Company culture is shared values, goals, and attitudes that the organization takes pride in. Whether you’re working in an office or at home, your company still has a particular culture for the entire organization. For example, June is Pride Month, and your organization might share a blog or social media post that showcases how they’re an ally to the LGBTQ+ community and value inclusion and diversity.
ICONMA employees showcase company culture by using the #LifeATICONMA hashtag. This hashtag is used for company events, diversity and inclusion holidays, special employee celebrations, and anniversaries. This is a great way to spread your company’s message at your and can be a great talking point to mention during the interview process.
Joining Groups to Expand your Network
LinkedIn Groups are a place for recruiters and job seekers to share insights, and experience, ask for advice, and expand their professional network. You can join a group-specific to your industry, the city you live in or what your interests are. To discover new groups on LinkedIn, search at the top of your homepage and LinkedIn will recommend groups you can join based on the keywords in your profile and interest.
Check out this video tutorial from LinkedIn on how to find new groups to join: https://www.linkedin.com/help/linkedin/answer/a544795
Once you’re a group member, make sure you’re branding yourself as an industry expert by being active in the group, sharing insight, and always being professional in conversation.
Professionalism on Social Media
When using social media for hiring its extremely important that your profile is professional on every platform. Here are a few tips to get started when building out your social media profile as a recruiter:
When sharing a job posting on social media make sure to include these essential elements in your post:
If you utilize social media in your recruitment strategy, many new opportunities can open up. From expanding your network, connecting with passive candidates, establishing creditability, saving time, and promoting your company’s culture – we hope these tips help you leverage social media as a recruiter.
June 28, 2022