Revamping the Job Market with New Creative Titles

By Rebecca Serviss

Venturing through a new decade, we have seen an interesting turn in the job market. After months of a rapid decline in job availability, the economy is finally beginning to bounce back and many industries are starting to see a new wave of interesting job titles hoping to gain the interest of potential candidates.

While these titles are new, the responsibilities are often the same as more traditional titles. The refresh is a nice change of pace to the workplace and the unique positions will definitely be eye-catching after long hours of job searching. The titles may seem familiar, but have been re-vamped to welcome a new generation to the workforce.

Marketing

One of the newest positions is called “Wizard of Want” – Marketing Director. Responsibilities for this position include most of the usual duties one would expect under a normal job title, including managing a company’s marketing team, designing marketing strategies, and communicating with stakeholders. It’s a great position for someone looking for a unique stamp to put on their resume along with director-like obligations.

Finance

An interesting finance position featured on Indeed is “Number Ninja” – Accountant. Indeed said it added the unique name to the position to add some excitement to the job because the role of an accountant doesn’t allow for much creativity. Duties of a “Numbers Ninja” include the basic tasks an accountant would be responsible for such as managing financial documents and tax forms, as well as providing financial advice to employees and clients. If you can handle financial information and documents like a ninja, this role might be right for you.

Media

Working in the media industry can allow some room for workers to get creative within their roles. Some employers have decided to infuse their job titles with a dose of that same creativity.

Another unique title is “#Mediamaster” Social Media Manager. Responsibilities of a #Mediamaster include managing and posting to company social media profiles, responding to comments, and creating marketing campaigns. It’s the perfect position for newcomers to the industry, especially the generation who has grown up using social media.

I.T

In a world dominated by technology, I.T. specialists are the ones companies rely on to keep their employees connected around the world. With the importance they hold, it would make sense to give them titles that show them how much they are appreciated.

One such new title is “King of the Nerds” – Tech Support. In the past, “nerd” was usually used in a derogatory nature, but in today’s society, this title is given to a smart, passionate group of people who are often the backbones of companies. There is no way for a company to be able to run without the nerds who assist with technology problems. The King of Nerd’s main responsibility includes providing technical support to employees and clients, and assisting with technology such as computers, printers, projectors, phones, and other electronic devices. There is no doubt that the King of the Nerds holds a lot of power in their position, and in the company as a whole.

Administrative

In the administrative field, there are a few new title to mention. One is “First Impressions Director,” or what most people know as a receptionist. Receptionists are often the first layer of communication between an employee or client and the company, therefore the stakes are high to put their best foot forward. First Impression Directors have the same responsibilities as a receptionist including taking phone calls, greeting visitors, and other administrative tasks assigned.

Moving a little further up the scale is the “Randomness Manager” – Administrative Assistant. Assistants are often given new tasks every day, sometimes at random, so there are countless things they manage to help companies run smoothly. Their main responsibility is to provide assistance to managers and executives as well as tasks like answering phone calls, emails, and monitoring schedules.

At the top of the scale is the “Boss of All Things” which most people call a Chief Executive Officer (CEO). CEOs are the bosses and it seems like an appropriate name to give someone with the most power in the company. The Boss of All Things is in charge of employee management and are the ones to give the final check on any executive decisions. The position requires a lot of previous management experience.

Is there a downside?

Considering that these titles are not mainstream yet, having other employers take a look at one of these on a resume can be misleading and confusing at times. If you do decide to put these unique titles on your resume, be sure to give a clear description of your position and provide details about your work responsibilities so that future employers can get a better understanding of your experience under that position.

Along with the possibility of confusion, some companies may worry about the impact of these position titles on their brand image. For some, these new titles might not be a good fit for their overall brand.

Wrap up

It will definitely take some time for more employers to get onboard with these new, creative titles, but it brings a new level of excitement to the workplace, especially during a time when the future of many industries is a little uncertain.

If you’re looking for something to spice up your resume and catch an employer’s attention, don’t be afraid to expand your job search beyond the typical titles seen on millions of resumes around the world.

In the meantime, check out the ICONMA Job Portal if you’re currently looking for your next position.

July 1, 2020